Sage is the market leader for accounting, HR, payroll, and payment software solutions. 

 

 

Campaign objectives

 

• Raise awareness and understanding of Sage in UK – Generate 8500 Marketing Qualified Leads (MQLs) 

• Raise awareness and urgency of MTD 

• Drive urgency to act through promotional offers. 

• Leverage Sage lifetime customer and brand ambassador, Peter Jones, to drive demand of Sage Business Cloud

 

 

Campaign highlights: 

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Performed better than any other UK campaign in the history of Sage surpassing all KPIs. 

The use of Peter Jones as the main creative asset recorded the following results in post campaign research: 

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- 21,606 MQLs

- 60.6% campaign performance increase

- 435,555 clicks - digital display and retargeting

- 130,471,712 Social impressions delivered at a  conversion rate of 5.2% 

- Sage’s inbound call research recorded 55% stating “Peter Jones Advertising” as reason for call.